Our Story

Peak Riders and Striders is based at Trentham Shopping Village, we sell everything from bikes and running equipment to sports clothing and accessories.  Whether you are a lifelong runner or new cyclist, we accommodate all ages, abilities and interests. We are originally an outdoor adventure business, expanding into retail.  

We are also known for delivering family-friendly outdoor activities and tailor-made adventure packages at its sites across the UK – including the Treetops Adventure at the Trentham Estate, Astbury Water Centre near Congleton and more.

Our Ride Service Centre provides many servicing options according to your needs. Bronze, Silver and Gold servicing packages are available, always with a fast turnaround.

We offer every style of bike including:

  • Mountain bikes
  • Road bikes
  • Hybrid
  • E-bikes

We offer a wide range of cycle and running accessories and services including:

  • Complete bikes
  • Cycle accessories
  • Bike servicing and repairs
  • Running and cycling
  • Bike fit and Gait analysis

Cycle to Work

And we can offer discounted bikes and equipment under the cycle scheme … see what you could save.


Peak Riders and Striders in the …news


 Paul Ball – Owner

Managing  Director, Paul Ball  founded Audley-based Peak over 20 years ago.  Peak and are known for delivering family-friendly outdoor activities and tailor-made adventure packages at our sites across the UK – including the Treetop Adventure at the Trentham Estate and Astbury Watersports Centre near Congleton. His ethos is Education through Adventure.

The Peak brand currently operates in four sectors:

  • Outdoor adventures in six locations across Staffordshire, Cheshire, and Sheffield, including watersports, land activities, climbing and adventures. Along with Mobile Climbing Wall activity hire.
  • Education at four independent, Ofsted-registered schools where the emphasis is on an ‘adventurous’ curriculum.
  • The UK’s largest provider of the Expeditions section of the Duke of Edinburgh’s Award scheme.
  • Peak Riders and Striders shop – set to dovetail perfectly with Peak, based at The Trentham Shopping Village Estate, in Staffordshire.
  • Peak employs more than 230 full-time staff nationwide.

Andy Gray – Manager

I’m Andy, Store Manager. Born in Cumbria, I grew up in the great outdoors. As a junior I was a keen fell and cross country runner representing the North of England and Cumbria. Cycling is another passion of mine and I compete in time trials across Cheshire and (much to my wife’s horror) I have 6 bikes!. Sport and fitness has always been a big part of my life and I went on to achieve BA(Hons) in Physical Education & Health Development. My aim at Peak Riders and Striders is to provide the best service led team in Staffordshire and give all our running and cycling customers the best advice and tools to support their health and fitness goals. We look forward to welcoming you to our great store! 



 Jacob Nicholls – Assistant Manager

Our assistant manager Jacob has been an avid cyclist for over twenty years. He acquired his first mountain bike at the age of five, completing his first Welsh off road MTB route soon after and has been obsessed ever since. Passionate about fitness Jacob is a runner in his spare time, running the Staffordshire Moorlands hills. Jacob’s passion for all things cycling has broadened over the years, along with his collection of bikes and he has developed wide-ranging experience of different riding disciplines. He has cycle toured in Scotland, Wales and France, on his touring bike and has ridden as a road cyclist in sportives and events. Mechanically qualified, he has a broad understanding of assessing bike and body geometry. Jacob has worked for some of the largest cycling companies and as a result has comprehensive knowledge and experience of the leading cycle brands.