Founded in 2009 by French trail runners Nicolas Mermoud and Jean-Luc Diard, Hoka One One began just as the minimalist shoe movement was reaching its peak. In spite (or because) of that trend, Hoka shoes offered the antithesis to those barefoot models: maximalist cushioning that cradled runners’ feet. Inspired by the smooth ride of mountain bikes and powder skis, Mermoud and Diard wanted to bring a similar “floating feel” to running. They initially made prototypes themselves and worked with a chemist at a Chinese shoe company to develop an entirely new kind of EVA foam that was soft and surprisingly lightweight—characteristics that are now hallmarks of Hoka kicks.
https://www.runnersworld.com/gear/a22515179/the-10-best-hoka-one-one-running-shoes/ ... See more

We logged hundreds of miles on roads and trails to pick the most outstanding from the King of Cushion.

Is your employer part of the "Cycle to Work" scheme?
If so, you could save up to 42%, pay nothing upfront and spread the cost of your new bike and/or kit in equal monthly instalments taken from your salary before tax and National Insurance contributions. Just follow these simple steps

Step 1

Your employer signs up.
Your employer will be supplied a unique account number which will be needed when applying for your certificate.

Step 2

Choose your new bike and accessories.
Decide exactly how much you want to spend.

Step 3

Get your certificate.
When your application is approved by your employer, your certificate will be emailed to you.

Step 4

Collect your bike and accessories
Redeem your certificate in-store or over the phone within the next 3 months.

Step 5
Salary sacrifice starts, and you enjoy your cycling

https://ridersandstriders.com/cycle-to-work/ ... See more

Contact us to discuss your Cycle to Work requirements

Many people think about becoming runners but have not started to run. If you fall into this category, here are seven reasons that you should start today.

1. Physical Health
It has been shown that running helps just about every aspect of your health. From cardiovascular to bone density, if you want to live longer, running is one way to help achieve that goal.

2. Mental Health
The "Runner's High" is not a myth. It's well documented that while running the brain releases chemicals called endorphins which can improve mood, outlook and overall happiness. Whether a runner experiences the high during or after a run, the effects can last for hours or days. Runners report that they sometimes run just to feel that high and if they stop running for an extended period they miss it.

3. Stress Relief
Another mental health benefit that running offers is pure and simple--stress relief. You probably experience various degrees of stress in your life. Some level of stress is good for you because it keeps you focused and moving forward. But too high of a stress level can have serious health implications. The good news is that running is one of the best outlets for stress relief. The simple act of going for a regular run can put everything into perspective and help you live a low-stress life.

4. Social Ties
Running is a great social event. Anyone can lace up a pair of sneakers and hit the road. Talking to running buddies during your runs can be deeply satisfying. Research shows that making strong friendships can help you live a longer and happier life. You'll be surprised at how large and inclusive the running community can be. Find some local running buddies or join a running club--you will never regret it.

5. Work Toward a Goal
Everyone needs a purpose or goal in life. Unfortunately, as you move from school to adulthood you lose sight of this fact and begin living life one day at a time with nothing to strive for. Running can give you purpose. Sign up for a 5K and watch how your mood improves as you work toward and reach your goal.

6. Run for Charity
If you're a new runner, running for a charity can be a terrific motivator. So many people are run for a charity now and the numbers just keep climbing. Find a charity that matters to you personally and start running to raise money to help that cause. Ask donors to support you on your running journey. Being new to running, many people will be happy to support your efforts. And once someone donates on your behalf, you'll find your motivation to soar.

7. Lose Weight
Many people start running to lose weight. And over time they start to notice a more toned body. If this is your main reason to become a runner, then try to combine it with one or more of the other reasons above to help motivate you more. You can definitely work toward your goal weight while also training for a race or raising money for the charity of your choice.

https://www.active.com/running/articles/7-reasons-to-start-running ... See more

Lace up your shoes and hit the road with these seven motivational boosters.

We've still got up to 30% off Odlo outdoor sportswear!

https://ridersandstriders.com/running/

We've got even more bikes in store - come and find the right one for you!
https://ridersandstriders.com

Welcome to the home of Staffordshire's newest running and bike shop. We specialise in bikes, ebikes and accessories, running shoes and clothing, bike fit and gait analysis, Cycle to Work, test rides, servicing and repair ... See more

Are you going to get on your bike for Bike Week?

Bike Week, delivered by Cycling UK, is an annual celebration to showcase cycling and how brilliant it is. Join thousands of people all across the UK and enjoy the simple pleasure of riding a bike. Let's make the world better by bike.
https://www.cyclinguk.org/bikeweek ... See more

Cycling remains a great way to keep fit and active and is a good way to boost immunity, it's also fantastic for your well-being. This year we'll be launching with the World’s Biggest Bike Ride. You can also take part in our virtual #7daysofcycling challenge, giving you an amazing way to reunite wi... ... See more

We are excited🥳 to be introducing our extended opening on Thursdays from 6th May, 10am to 8pm. This is great if you want to pop in for an evening Gait Analysis🏃. Bike Fit🚵‍♂️, drop your bike in for repair🔧or just browse the shop after work. For more information on our extensive cycling and running stock and services, visit: https://ridersandstriders.com

#bikefit #ridersandstriders #trenthamestate #runningmotivation #gaitanalysis #sportswear ... See more

It's not long now until the 2021 Mercedes-Benz UCI World Cup!
Will you be watching?
Opening in Albstadt, Germany on May 7 – May 9.

When the World Cup mountain bike season comes around, fireworks are pretty much guaranteed. Here's where you'll be able to witness the fast-paced action in 2021.

Professional servicing for all makes, models and types of bicycles.
Our professionally qualified mechanics offer the highest quality of bicycle servicing in our fully equipped workshop to ensure your bike runs smoothly and efficiently.
https://ridersandstriders.com/bike-servicing/ ... See more

Bike servicing: With our fully kitted out workshop we service all styles of bike whether it requires a simple safety check or a full strip down and re-grease.

We now stock a huge range of Ronhill running gear!